Client: Audi

Year: 2017

Role: Art direction & Concept

 


The Doll That
Chose To Drive

Toy cars have always been seen as boys' toys and dolls as girls' toys. That way of thinking influences the future relationship that women will have with cars.

So last Christmas we launched "The doll who chose to drive". An animated film with a clear message: Playing, just like driving, shouldn't be a matter of gender.

We also created two real toys based on the stars of the film: a doll and a car.

 

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Selected Works

The Store of Forgotten WordsART DIRECTION, CONCEPT, WEB DESIGN

Audi TT interactiveART DIRECTION, CONCEPT, WEB DESIGN

The Doll That Chose To DriveART DIRECTION, CONCEPT, WEB DESIGN

We are Ad TeamART DIRECTION, CONCEPT, MOTION GRAPHICS

Weather report EmailsART DIRECTION, CONCEPT, WEB DESIGN