Role: Art direction & Concept
The Doll That
Chose To Drive
Toy cars have always been seen as boys' toys and dolls as girls' toys. That way of thinking influences the future relationship that women will have with cars.
So last Christmas we launched "The doll who chose to drive". An animated film with a clear message: Playing, just like driving, shouldn't be a matter of gender.
We also created two real toys based on the stars of the film: a doll and a car.