Client: Audi

Year: 2017

Role: Art direction, Web Design & Concept

 


The Doll That
Chose To Drive

Toy cars have always been seen as boys' toys and dolls as girls' toys. That way of thinking influences the future relationship that women will have with cars.

So last Christmas we launched "The doll who chose to drive". An animated film with a clear message: Playing, just like driving, shouldn't be a matter of gender.

We also created two real toys based on the stars of the film: a doll and a car.

 

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OUTTAKES
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THANKS

Selected Works

Cyberpunk: Webpage conceptART DIRECTION, CONCEPT, GRAPHIC DESIGN

Deru: a platform for unique designART DIRECTION, CONCEPT, GRAPHIC DESIGN

WHO & UNICEF - JRF 2Oth AnniversaryART DIRECTION, CONCEPT, GRAPHIC DESIGN

Audi One DayART DIRECTION, CONCEPT, WEB DESIGN

The Doll That Chose To DriveART DIRECTION, CONCEPT, WEB DESIGN

Paul promotion - BarcelonaART DIRECTION, CONCEPT, GRAPHIC DESIGN

Honest EnvelopesART DIRECTION, CONCEPT, WEB DESIGN

Video inReadART DIRECTION, CONCEPT, WEB DESIGN

Data projectsART DIRECTION, CONCEPT, GRAPHIC DESIGN

Play with OREOART DIRECTION, CONCEPT, WEB DESIGN

Audi A3 SedanART DIRECTION, CONCEPT, WEB DESIGN

Audi TT interactiveART DIRECTION, CONCEPT, WEB DESIGN

Chips AhoyART DIRECTION, CONCEPT, WEB DESIGN

We are Ad TeamART DIRECTION, CONCEPT, MOTION GRAPHICS

The Store of Forgotten WordsART DIRECTION, CONCEPT, WEB DESIGN

Weather report EmailsART DIRECTION, CONCEPT, WEB DESIGN

Škoda, Pim Pum FabiaART DIRECTION, CONCEPT, WEB DESIGN

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