Client: Deru

Year: 2019

Role: Art direction, Design & Concept with António Araújo


 


Deru: a platform for unique design

Brand concept for Deru, a new platform for unique products.

 

Deru searches for products that outlast the presence of time, labours of love and passion for uniqueness.

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Deru concept

The increasing level of consumerism of products is turning to be a major issue in the world. The massification of products and its implication in the world sustainability causes humans to appreciate products that have a personality and are respectful of the environment.

This is the concept behind DERU, a brand started by two entrepreneurs wanting to reveal honest products and sell them to a wider audience.

 

 

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Brand

Our strategy was to build a brand that was consistent, neutral and longlasting. The intention was to give more protagonism on the products that are shown, so the identity is only the structure behind the brand.

We also wanted to recognise the client's DNA, with visual allusions to Japanese and Scandinavian aesthetics. Characters such as sustainability, quality, minimalism and purity are blended into the brand identity.

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Web


As an online business, the client required a strong digital journey to engage with their target - savvy clients who seek for the most unique products.

Our strategy was to showcase inspiring stories about the products, with appealing interactions and compelling images. Fluid, dynamic and video oriented, the platform is built to lead the clients to discover their needs, while building a strong community of design aficionados that value sustainability and fair trade.

The inclusion of the blog helps to promote the stories behind these amazing brands while unveiling fresh brands from Tokio, Seoul, Copenhagen and Barcelona.

 

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thanks

Selected Works

Cyberpunk: Webpage conceptART DIRECTION, CONCEPT, GRAPHIC DESIGN

Deru: a platform for unique designART DIRECTION, CONCEPT, GRAPHIC DESIGN

WHO & UNICEF - JRF 2Oth AnniversaryART DIRECTION, CONCEPT, GRAPHIC DESIGN

Audi One DayART DIRECTION, CONCEPT, WEB DESIGN

The Doll That Chose To DriveART DIRECTION, CONCEPT, WEB DESIGN

Paul promotion - BarcelonaART DIRECTION, CONCEPT, GRAPHIC DESIGN

Honest EnvelopesART DIRECTION, CONCEPT, WEB DESIGN

Video inReadART DIRECTION, CONCEPT, WEB DESIGN

Data projectsART DIRECTION, CONCEPT, GRAPHIC DESIGN

Play with OREOART DIRECTION, CONCEPT, WEB DESIGN

Audi A3 SedanART DIRECTION, CONCEPT, WEB DESIGN

Audi TT interactiveART DIRECTION, CONCEPT, WEB DESIGN

Chips AhoyART DIRECTION, CONCEPT, WEB DESIGN

We are Ad TeamART DIRECTION, CONCEPT, MOTION GRAPHICS

The Store of Forgotten WordsART DIRECTION, CONCEPT, WEB DESIGN

Weather report EmailsART DIRECTION, CONCEPT, WEB DESIGN

Škoda, Pim Pum FabiaART DIRECTION, CONCEPT, WEB DESIGN

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